CPA Terminology

YOU will encounter different terms when you go deeper into the

CPA Marketing world. Here are the more common ones:

- Affiliate Vs. Merchant

You are considered an affiliate when you participate in CPA

opportunities where you are paid on a commission basis.

- Campaign

A campaign is a promotion that you will run or participate in.

Each campaign pays out based on a different action.

- CPA Network

The “network” is the company offering CPA opportunities.

- Per Lead or Per Sale

Pay per lead is when you earn money for every new lead generated by your marketing efforts. You do not need to sell

anything in order to earn with PPL. With Pay Per Sale (PPS), you

must generate a sale in order to be eligible to receive

commissions, based on a flat fee or percentage basis.